AliExpress Brand Day 2026 Global Sale & Exclusive Country-Specific Promo Codes
Attention, shoppers worldwide! The biggest annual sale, AliExpress Brand Day, kicks off January 18, 2026. For a limited time, from Jan 18th to 23rd, 2026, customers can enjoy exclusive discounts up to 60% on thousands of products from leading global brands.
This article is your complete guide to promo codes, special offers, and regional promotions. We've gathered all the information in one place.
Global Promo Codes (Universal)
For many countries, universal promo codes are available and valid across the platform during the sale period.
Codes apply to orders shipped to most countries, except those with special regional offers (see the exclusion list below).
Global Promo Codes find here.
| Global codes are NOT VALID in the following countries/regions: DE, RU, BH, UA, FR, SA, QA, BR, UK, BY, MD, KG, GE, OM, US, IL, AE, UZ, KR, MX, IT, AM, KW, ES, KZ, TJ, AZ, TM, PL, NL, AU, DZ, PK, LK, SRB, MA, BD, NG, SG, TH, TR, ME, JP, PT, CH, CZ, IE, HU, BE, SE, FI, DK.
Shoppers from these countries MUST use their local promo codes listed below.
🌎 Regional Promotions & Exclusive Promo Codes
To maximize savings, many regions have launched special campaigns with unique promo codes, terms, and extra bonuses. Select your country from the list for detailed information.
Europe Brand Day sale coupons
United Kingdom Codes from £4 to £40 + special New User codes valid until April 9. Spain Codes from €4 to €40. Only for orders shipped to Spain. Italy Codes from €4 to €40, discounts up to 60%. France Brand Day+ announcement of "Offre du Dimanche" (Jan 25) and the weekly "Casse-Tirelire" in-app game. Codes from €4 to €40. Germany Brand Day+ announcement of "Deals am Sonntag" (Jan 25) with Klarna and the weekly "Sparschwein knacken" game. Codes from €4 to €40. Portugal Brand Day for a group of European countries AT, BE, CH, CZ, DK, FI, HU, IE, PT, SE. Codes from €4 to €40. Poland Brand Savings. Codes from $4 to $40. Netherlands Brand Day. Codes from €4 to €40. Ukraine Brand Savings. Codes from $4 to $40.
Middle East & Africa
Saudi Arabia Winter Sale for GCC countries (AE, KW, OM, BH, QA). Coupons from 16 to 155 SAR.
Israel Brand Day. Codes from $4 to $40.
Asia & Asia-Pacific
Japan ブランド館イベント. Discounts up to 60% from January 19 to 24. South Korea 브랜드 특가전. Codes from $4 to $24 + exclusive Shinhan SOL card discount. Australia Brand Day. Codes from A$6 to A$60. Singapore Included in the global codes list
Americas Brand Day
United States: Codes from $4 to $40 + special New User codes valid until March 31. Canada Codes from C$6 to C$57, valid across all categories including smartphones. Mexico Codes from MX$75 to MX$740 + bonuses: over MX$1640 in coupons, "Star-discount" on tax, and a DIDI Pay promotion for new users. Brazil Codes from R$25 to R$230 + over R$500 in coupons.
How to Use a Promo Code
The instructions are universal for all regions:
- Copy the code: Click on the desired promo code in the article or on your country's page.
- Add items to your cart: Choose products participating in the Brand Day sale (usually marked with a special banner).
- Activate the discount: Go to your cart and before checkout, paste the copied code into the special field labeled "Promo Code," "Coupon," or "Coupon Code."
Important Notes & Terms
- Most promo codes are active strictly during the sale period from January 18 to 23, 2026. New user offers may have a longer validity.
- Each promo code requires meeting a minimum purchase amount, specified next to it.
- Promo codes are typically tied to the order's shipping destination. Ensure you are using the code intended for your region.
- In most cases, promo codes cannot be combined with each other or with other promotional offers.
- Discounts apply only to items marked as part of the Brand Day or Brand Savings promotion.
Don't miss the main shopping event of the year! Go to your country's page, copy the exclusive promo codes, and make your best purchases on AliExpress before January 23, 2026.